Bella Brings a Breath of Fresh Air to UK Small Kitchen Appliances
Bella, already a leading brand of small electrical kitchen appliances in the USA, has launched its innovative and chic designs into the UK market. Without doubt, it is the Millennial consumer, who is tech-savvy, attracted to colour and contemporary design, that has inspired the success of the Bella brand in the USA, differentiating itself from the competition. Bella’s Brand identity is ‘genuine, playful, social and bold’ – and now, it plans to bring that philosophy to a range of UK products, offering consumers a ‘Bella Lifestyle’, including innovative products, with great features and colourful designs – making the kitchen a fun place to cook and entertain.
This contemporary, fashion-focused, product collection, initially featuring Kettles, Toasters, an Espresso Maker and High Power Whole Fruit Juicer, in either a striking Red and Chrome or Black and Chrome finish, will ultimately offer consumers excellent product choices and an array of fashion colours, bringing head-turning style and great design into the kitchen.